Rocket Planes in 1947, Pointless Tools in 2025
Why Cybersecurity Innovation Can't Keep Up with 1940s Aviation
In 1947, Chuck Yeager broke the sound barrier in a rocket plane. In 2025, cybersecurity companies are still selling the same password advice from the 1990s.
The Chuck Yeager Problem
Ah, Cybersecurity Month. 🎉 It's that time of year again when the security industry turns up the volume, and we all get bombarded with those ever-present emails nudging us to "update your password" (as if that's the magic bullet to solving all our cybersecurity problems). But here's the thing—this time of year should be about more than just rehashing the same advice over and over. It should be about real cybersecurity innovation and evolving threats, right?
Speaking of progress, did you know that on this very day in 1947, Chuck Yeager became the first human to break the sound barrier in the Bell XS-1? Think about that for a second. A guy in a rocket plane flew faster than the speed of sound before most people even had a TV 📺 in their living room. That wasn't just progress; that was breaking barriers—literally.
The reason I bring up Yeager's feat is because it embodies something I believe cybersecurity desperately needs: bold ideas, followed by solid execution. Back then, Chuck and his team had a revolutionary idea—go faster than anyone had before—and they backed it up with a plan that actually worked. Can you imagine cybersecurity companies working like that today? Because, if I'm honest, it feels like the industry is moving at a snail's pace in comparison.
The Current State of Cybersecurity: Plans vs. Ideas
Talk to any CISO these days, and their perspectives on cybersecurity are all over the place. You've got your optimistic ones who'll confidently say, "We're building an impenetrable fortress of defenses. Our data is secure!" Then you've got the more realistic (or should I say pessimistic?) CISOs who've already accepted defeat. Their mantra? "We can't stop everything, but maybe we can limit the damage." Meanwhile, lurking behind both of these perspectives are the CEOs of cybersecurity firms. Now, they're an interesting bunch.
CEOs in cybersecurity have plans—oh, do they have plans—but are they driven by big, bold ideas that aim to push the industry forward? Not really. Instead, most are laser-focused on squeezing out as much profit as possible, whether that's through new shiny tools, subscription models, or renewal fees. 🤑 It makes you wonder: Are these companies more interested in genuinely solving security problems, or in keeping us hooked on their products like they're the latest must-have gadget?
Breaking the Cyber Sound Barrier
This brings me back to Chuck Yeager and his breakthrough moment. Yeager didn't just dream up a crazy idea and then walk away. He and his team pushed the limits and backed their vision with a plan that resulted in actual progress. In contrast, the cybersecurity industry often feels like it's stuck on autopilot, churning out tools that struggle to keep pace with evolving threats. Where's our Chuck Yeager moment? Where's that groundbreaking idea that revolutionizes the field?
Imagine if, instead of focusing solely on quarterly earnings, cybersecurity companies invested in true innovation. What if they prioritized protecting people's data over boosting their bottom lines? The threats are getting more sophisticated every day, but the solutions—well, they're mostly just band-aids slapped onto deeper issues.
A Call for Innovation
As we celebrate Cybersecurity Month, it's hard not to feel a little frustrated. The industry seems to be more concerned with keeping up appearances than driving real change. We're constantly seeing flashy new products that claim to be the next big thing, but at their core, they're often just slight variations of what already exists. The real threats are evolving faster than the so-called solutions we're being sold.
What we need now is a bold leap forward—our own Chuck Yeager moment in cybersecurity. We need big ideas that are backed by executable plans, focused on solving the real problems, not just selling the next subscription model. Until that happens, we'll keep watching this cybersecurity soap opera play out, hoping that someday, someone will break the cyber sound barrier and truly innovate in ways that protect us all.
Ready for Real Innovation?
🚀 1947: Breaking Sound Barriers. 2025: Still Updating Passwords.
The cybersecurity industry is stuck in the past while threats evolve at supersonic speed
Click to Explore: The Three CISO Personas
🛡️ The Optimist: "We're Building an Impenetrable Fortress"
▼These CISOs believe they can build perfect defenses. They invest heavily in firewalls, intrusion detection systems, and the latest security tools, convinced that with enough layers, they can keep all threats out.
The problem? No fortress is impenetrable. Modern attackers don't need to break down walls when they can simply trick someone into opening the gate. Social engineering, phishing, and insider threats bypass even the most sophisticated perimeter defenses.
Reality check: 36% of breaches involve phishing, which walks right through your "impenetrable fortress" via a single employee click.
😔 The Realist: "We Can't Stop Everything, Just Limit Damage"
▼These CISOs have accepted defeat before the battle begins. They know breaches are inevitable, so they focus on damage control, incident response, and recovery plans.
While their pragmatism is grounded in reality, this mindset can become a self-fulfilling prophecy. When you expect to be breached, you might not invest enough in prevention, making breaches even more likely.
The truth: Yes, perfect security is impossible, but resignation shouldn't replace innovation. There's a middle ground between fortress-building and surrender.
💰 The CEO: "Plans Over Ideas, Profits Over Protection"
▼Behind both CISO perspectives are the cybersecurity CEOs who drive the industry. They have plans—detailed roadmaps for product launches, subscription models, and market expansion.
But where are the bold ideas? Where's the innovation that actually solves problems instead of just creating new revenue streams? Most cybersecurity products are incremental improvements at best, or repackaged versions of existing tools at worst.
The industry's focus on quarterly earnings and subscription renewals means genuine innovation takes a backseat to predictable profits. We're stuck in a cycle of "good enough" rather than pursuing breakthrough solutions.
Click Rows: 1947 Innovation vs. 2025 Cybersecurity
The Vision Gap: Yeager's team had a clear, audacious goal that had never been achieved. Today's cybersecurity industry recycles the same advice from decades ago. Where's the moonshot thinking? Where's the ambition to fundamentally change how we protect data?
Innovation vs. Iteration: The Bell XS-1 was a completely new approach to flight. Most cybersecurity "innovations" are just existing tools with new branding. Real innovation requires risk, investment, and a willingness to fail—things that don't fit neatly into quarterly earnings reports.
Plan Without Purpose: Yeager's team had a plan designed to achieve their vision. Cybersecurity companies have plans too—for market penetration, customer acquisition, and revenue growth. But where's the plan to actually solve the phishing problem? Or ransomware? Or insider threats?
The Outcome: Aviation was transformed forever. Cybersecurity? We're still fighting the same battles with the same weapons. Phishing is still the #1 attack vector. Passwords are still the weakest link. When will we see our breakthrough moment?
Click Cards: What Cybersecurity Needs Now
Bold Ideas
Revolutionary thinking
We need ideas that fundamentally reimagine security, not incremental improvements to existing tools. Think about protection that adapts in real-time, learns from actual threats, and empowers users instead of just blocking them.
Executable Plans
Vision with action
Ideas mean nothing without execution. We need companies that back their vision with concrete plans focused on solving real problems, not just maximizing shareholder value. Execution requires commitment to the mission, not just the bottom line.
User Protection
Not just profits
The industry needs to shift from "how do we monetize users" to "how do we actually protect them." Real protection means solving the human element, providing real-time guidance, and making security seamless rather than adding friction.
Breakthrough Moment
Our Yeager moment
Cybersecurity needs its Chuck Yeager moment—a breakthrough that fundamentally changes the game. Not another firewall. Not another password manager. A solution that addresses the root cause: humans need real-time, context-aware guidance at the moment of decision.
